=== News - 34 new results for [paid ads] ===
Brands Don't Pay for Facebook's Most Powerful Ads: Report
CNBC.com
Facebook, which is just out of its quiet period today, is pushing to show
the impact of paid ads. It's presenting the results of a ComScore study it
commissioned at the AM7 audience measurement conference in New York. The
study of ads for an "unnamed ...
<http://www.cnbc.com/id/47780674>
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Facebook consultant argues that website's ads work
Chicago Tribune
"The Power of Like 2: How Social Media Works," looks at paid advertising on
Facebook as well as earned media exposure-- meaning mentions of the brand
made by Facebook users in status updates and the like. It is based on the
experiences of large brands ...
<http://www.chicagotribune.com/business/sns-rt-us-facebook-comscorebre85b0mc-20120612,0,2212170.story>
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Facebook defends itself, touts report showing ads on site work
San Jose Mercury News
Facebook's strength as a vehicle for advertising is important for the
company's revenue stream and was questioned just before its IPO, when one
of America's largest advertisers, General Motors, pulled paid advertising
from the site, saying it wasn't ...
<http://www.mercurynews.com/business/ci_20839186/facebook-defends-itself-touts-report-showing-ads-site>
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3 in 4 mobile web surfers pay attention to ads
BizReport
Mobile ads are grabbing the attention of consumers, according to a new
survey by Prosper Mobile Insights. Almost three-quarters of respondents
said they pay full attention to ads while surfing the mobile web. by Helen
Leggatt According to Prosper's ...
<http://www.bizreport.com/2012/06/3-in-4-mobile-web-surfers-pay-attention-to-ads.html>
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Facebook Marketing, Ads Lead Users to Buy, ComScore Says
Bloomberg
Users who saw paid ads for another US retailer, which the report didn't
identify, bought something from the stores' physical locations 16 percent
more often, and made an online purchase 56 percent more frequently, the
report found.
<http://www.bloomberg.com/news/2012-06-12/facebook-marketing-ads-lead-users-to-buy-comscore-says.html>
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<http://news.google.com/news/story?ncl=http://www.bloomberg.com/news/2012-06-12/facebook-marketing-ads-lead-users-to-buy-comscore-says.html&hl=en&geo=us>
comScore and Facebook Release Research Paper "The Power of Like 2: How
Social ...
MarketWatch (press release)
These ratios can be increased to improve brand reach by focusing on tactics
to optimize Fan Reach and Engagement or by supplementing with paid
advertising strategies. Facebook represents a unique marketing channel that
enables Paid, Earned and Owned ...
<http://www.marketwatch.com/story/comscore-and-facebook-release-research-paper-the-power-of-like-2-how-social-marketing-works-2012-06-12>
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Facebook Says the Facebook Ads It Didn't Sell Work Great
All Things Digital
The auto giant said it would continue to spend money on its Facebook
presence, but would stop paying Facebook for ad space. The takeaway here is
a bit fuzzy, because Facebook's newest ad strategy is to combine "earned
media" with "paid media," by ...
<http://allthingsd.com/20120612/facebook-says-the-facebook-ads-it-didnt-sell-work-great/?refcat=news>
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Facebook says its ads do work, issues supporting report
Los Angeles Times
Facebook said its research shows that 70% of ad campaigns will get
advertisers a return three times what they put in, and in nearly half of
all campaigns, Facebook ads get companies $5 for every $1. ComScore said
that users who saw paid ads for an ...
<http://www.latimes.com/business/technology/la-fi-tn-facebook-ads-comscore-20120612,0,192001.story>
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Facebook battles criticism over its ad power
Globe and Mail
"You're seeing great results because they have committed to creating
content that is social in nature ... but have also used Facebook paid
advertising to amplify that message," said Facebook spokesperson
Elisabeth Dianna. "The paid advertising really ...
<http://www.theglobeandmail.com/report-on-business/facebook-battles-criticism-over-its-ad-power/article4250338/?cmpid=rss1>
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Report: How Paid And Earned Facebook Programs Drive In-Store & Online Goals
Marketing Land
The data uncovered conflicts wholeheartedly with the recent statements made
by GM, that Facebook Ads don't work. For the findings, two comScore
products were used to drive media exposure; Social Essentials for earned
media and AdEffx for paid media.
<http://marketingland.com/report-how-paid-and-earned-facebook-programs-drive-in-store-online-goals-13899>
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<http://news.google.com/news/story?ncl=http://marketingland.com/report-how-paid-and-earned-facebook-programs-drive-in-store-online-goals-13899&hl=en&geo=us>
Facebook: See? We told you social advertising works
GigaOM
One of the comScore study's conclusions seems to be aimed directly at this
idea — and also at critics who question whether Facebook's paid ads are
effective when the click-through rates on them are so low (even lower than
the rates on generic web ...
<http://gigaom.com/2012/06/12/facebook-see-we-told-you-social-advertising-works/>
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<http://news.google.com/news/story?ncl=http://gigaom.com/2012/06/12/facebook-see-we-told-you-social-advertising-works/&hl=en&geo=us>
Advertising for the 2012 Olympics has its Hurdles
Equities.com
The International Olympic Committee and London organizers have limited
advertising to sponsors that paid 5 million to 100 million pounds. This
means that businesses located within the venues and did not pay are banned
from listing their businesses with ...
<http://www.equities.com/news/news-headline-story?dt=2012-06-12&val=158223&cat=headline>
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<http://news.google.com/news/story?ncl=http://www.equities.com/news/news-headline-story%3Fdt%3D2012-06-12%26val%3D158223%26cat%3Dheadline&hl=en&geo=us>
List political ads' sponsors on Web
Politico
... required broadcasters to maintain at the station public files about all
political ads sold — including information about the names of sponsors or
names of executives or board of directors of sponsoring entities, the
amount paid and the time slot.
<http://www.politico.com/news/stories/0612/77283.html>
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'Recall' Ad Tops Week's Political Spots
Wall Street Journal (blog)
Visible Measures said the campaign has reached almost 450000 views, of
which about 300000 of which were the result of paid ad placements. Two new
spots from the Obama campaign are next on the chart. In "A New York
Night," Sarah Jessica Parker invites ...
<http://blogs.wsj.com/washwire/2012/06/11/recall-ad-tops-weeks-political-spots/>
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Facebook hits back at ad criticism
Financial Times
In the run-up to Facebook's public offering, analysts and advertisers, most
notably GM, questioned the effectiveness of paid advertising campaigns on
Facebook, partly because of the lack of clarity on what returns the new
forms of advertising would ...
<http://www.ft.com/cms/s/0/933e76c4-b474-11e1-bb2e-00144feabdc0.html>
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<http://news.google.com/news/story?ncl=http://www.ft.com/cms/s/0/933e76c4-b474-11e1-bb2e-00144feabdc0.html&hl=en&geo=us>
Get Paid for Your Data on Facebook
Wired News (blog)
Instead of trying to coax its users into clicking on ads or to try gimmicks
that risk their ire, Facebook can create an efficient market in which its
users, businesses, and ultimately shareholders benefit. Facebook is in a
unique position to capitalize ...
<http://www.wired.com/business/2012/06/opinion-get-paid-for-your-fb-data/>
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Ads and Content on Facebook Lead to Spike in Sales
Everything PR
People that are exposed to paid content and ads on Facebook are more likely
to buy products from the brand doing the advertising, according to a new
study released today. ComScore's "The Power of Like 2″ research report
goes to show that social media ...
<http://www.pamil-visions.net/ads-content-facebook/235163/>
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ComScore & Facebook Quantify Social Marketing ROI: Facebook Ads Work
WebProNews
By Shawn Hess · 2 hours ago · Leave a Comment ComScore and Facebook have
just published a new report on the paid and earned effects of social
marketing efforts. Titled, The Power of Like 2: How Social Marketing Works,
it is second report in a series ...
<http://www.webpronews.com/comscore-facebook-quantify-social-marketing-roi-2012-06>
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Ad war hits radio in 9th District runoff
Charlotte Observer
Pendergraph counters in his latest ad: "He's saying I shouldn't have my
police and veteran retirement – which includes my 401(k) I paid for. If
you elect him, will he say the same thing about your Social Security,
Medicare and veterans' benefits…
<http://www.charlotteobserver.com/2012/06/11/3309837/ad-war-hits-radio-in-9th-district.html>
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Bryden partners guilty of professional misconduct
Sydney Morning Herald
In 2007 and 2008, Bryden's ran print, radio and television advertisements,
using the slogans "Winning is everything" and "If you don't win, we don't
get paid". In March 2008, Bryden's website said it had been instructed by a
number of women who had ...
<http://www.smh.com.au/nsw/bryden-partners-guilty-of-professional-misconduct-20120612-207a3.html>
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Will Tablets Revolutionize TV?
TechNewsWorld
"We've seen a strong correlation between TV and paid search clicks," Dan
Malachowski, senior marketing strategist at Performics, told TechNewsWorld.
Paid search clicks spike directly after ads air, he said, partly due to
people being on their tablets ...
<http://www.technewsworld.com/story/Will-Tablets-Revolutionize-TV-75355.html>
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<http://news.google.com/news/story?ncl=http://www.technewsworld.com/story/Will-Tablets-Revolutionize-TV-75355.html&hl=en&geo=us>
Net connections, movies and music are worthy expenditures despite downturn
USA TODAY
Overall spending on movies will rise from $30 billion last year to $30.9
billion in 2016. •Television. Pay-TV subscriptions will continue to
increase about 5.4% annually to $92.9 billion in 2016. TV advertising will
also rise 6.7% to $98.5 billion.
<http://www.usatoday.com/tech/news/story/2012-06-12/entertainment-spending/55530446/1>
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4 Critical Things To Know About Facebook Promoted Posts
Search Engine Watch
by Merry Morud, June 12, 2012 Comments Facebook has blurred the lines
between paid advertising and organic posts by putting Promoted Posts
directly in a user's News Feed. For some brands that have been getting lost
in the speedy shuffle of news feeds, ...
<http://searchenginewatch.com/article/2183567/4-Critical-Things-To-Know-About-Facebook-Promoted-Posts>
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Do Mobile Users Pay Attention to Mobile Ads?
MarketingProfs.com (subscription)
Nearly three in four mobile users (74.0%) say they fully pay attention to
mobile ads while browsing the Web, either on a regular (35.3%) or
occasional (38.7%) basis, according to a recent survey from Prosper Mobile
Insights. In addition, 59.5% surveyed ...
<http://www.marketingprofs.com/charts/2012/8139/do-mobile-users-pay-attention-to-mobile-ads>
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Arizona Election for Giffords' Seat a Test in Presidential Race
Bloomberg
An ad paid for by the pro-Democratic House Majority PAC features clips of
Kelly, including a statement during the heated 2010 campaign with Giffords
-- months before the shooting -- in which he said: "She stands there with
that smile and pretends to be ...
<http://www.bloomberg.com/news/2012-06-12/arizona-election-for-giffords-seat-a-test-in-presidential-race.html>
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Lobster council wants better ads
Morning Sentinel
Perdue's advertising slogans, such as "It takes a tough man to make a
tender chicken" and "We believe in a better chicken" helped make Perdue
chicken a household name and a prestige brand for which consumers were
willing to pay higher prices, ...
<http://www.onlinesentinel.com/news/lobster-council-wants-better-ads_2012-06-11.html>
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We Need Your Help
TPMCafé
If you want to know more, here's the story: TPM is currently funded 100%
through paid advertising. And advertisers want to know just who makes up
the TPM audience. So we need that information to sell ads. And those ads
bring in the money that keeps the ...
<http://talkingpointsmemo.com/archives/2012/06/we_need_your_help_2.php>
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Himax Technologies, Inc. Declares Cash Dividend for the FY2011 Year
MarketWatch (press release)
The cash dividend is expected to be paid on July 25, 2012 to shareholders
of record as of July 13, 2012. The ADS book will be closed for issuance and
cancellation from July 6, 2012 to July 13, 2012. Himax's 2012 dividend is
based on its performance for ...
<http://www.marketwatch.com/story/himax-technologies-inc-declares-cash-dividend-for-the-fy2011-year-2012-06-11>
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Nextag's Fatal Sense of Google Entitlement
Search Engine Watch
Odd, there's that idea again of paying to receive prominence on someone
else's website. Almost sounds like…advertising? Which are also clearly
listed as "Ads" (though, to be fair, the pale yellow background color
in Google's ad blocks is nearly ...
<http://searchenginewatch.com/article/2183549/Nextags-Fatal-Sense-of-Google-Entitlement>
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Store closings mean end of iconic St. Louis TV ads
STLtoday.com
Owner Becky Rothman sent hand-written letters to those who have paid but
not yet received their product, stating they will get refunds. TV ads for
years have featured Rothman on a magic carpet above the Gateway Arch,
calling herself Becky the queen of ...
<http://www.stltoday.com/news/state-and-regional/missouri/store-closings-mean-end-of-iconic-st-louis-tv-ads/article_afef8e0c-00ef-5acb-b82e-0fae8e01c432.html>
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Emerging eCommerce Trends
Barron's
Google announced its new efforts to improve the shopping experience through
its product-listing ads program. Specifically, Google is shifting from free
Google product search to a paid product listing ads service (essentially a
paid inclusion model).
<http://online.barrons.com/article/SB50001424053111903857104577460660983312818.html?mod=BOL_twm_da>
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PwC: Digital The Norm In Entertainment & Media, Consumers Expect
Personalized Ads
Marketing Vox News
New business models to reinvent the value proposition of advertising and
content – Digitally-derived insights are now redefining advertising and
expanding its value proposition, enabling it to become paid, earned and
socialized.
<http://www.marketingvox.com/pwc-digital-the-norm-in-entertainment-media-consumers-expect-personalized-ads-051172/>
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How TV networks can drive viewership via effective marketing
Radio & Television Business Report
The incremental reach from off-channel promotion averaged 4.4 reach points,
including both cross-channel (free on sister networks) and paid ads on
other networks. Importantly, among lighter network viewers, off-channel
accounts for 7 incremental reach ...
<http://rbr.com/how-tv-networks-can-drive-viewership-via-effective-marketing/>
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<http://news.google.com/news/story?ncl=http://rbr.com/how-tv-networks-can-drive-viewership-via-effective-marketing/&hl=en&geo=us>
SEO Book Founder Aaron Wall Explains Connection With TLDs
MediaPost Communications
Similar to YouTube video views, relevancy signal and ad units, consumer
reviews and ratings can heavily influence rankings within the Android
store. Some app developers could likely pay extra for premium placement
and/or to highlight particular reviews ...
<http://www.mediapost.com/publications/article/176655/seo-book-founder-aaron-wall-explains-connection-wi.html>
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=== Blogs - 4 new results for [paid ads] ===
BoatingIndustry.com : Users turning blind eye to Facebook ads
By Christopher Gerber (CGerber@BoatingIndustry.com)
However, despite pulling $10 million in paid ads, GM Marketing Chief Joel
Ewanick said he still believes the content produced on the auto-maker's
Facebook Pages is effective and important, the Wall Street Journal
reported. Ewanick and GM ...
<http://www.boatingindustry.com/blogs/chris-gerber/2012/06/12/users-turning-blind-eye-to-facebook-ads/>
BoatingIndustry.com
<http://www.boatingindustry.com/>
Facebook Age Calls for New Metrics
By AdExchanger
In the world of social media and social networks, native advertising models
are taking over. Anything I can do as a consumer - tweet, like, share,
stumble, watch a video, comment - is reflected in the possible paid media
opportunities. If I as a ...
<http://www.adexchanger.com/data-driven-thinking/facebook-age/>
AdExchanger.com: Exchanging Ideas...
<http://www.adexchanger.com/>
Howard Stern Sings the Praises of Instapaper in a New Ad ...
By Shawn Hess
The spot features Howard educating his co-host on the functionality and
utility of the app. Howard sings the praises of Instapaper in the paid spot
on his show: "I am a huge fan by the way, and this for real, of
Instapaper,". "I have Instapaper on ...
<http://www.webpronews.com/howard-stern-sings-the-praises-of-instapaper-in-a-new-ad-2012-06>
WebProNews
<http://www.webpronews.com/>
8 Key Tips for Building Successful Website
By Guest Author
use Facebook, Twitter, Google+, or any other social platform popular at the
moment,; comment on other blogs related to your niche,; be active on
forums,; guest post frequently on well established blogs,; pay for ads if
you really have to ...
<http://www.dailyblogtips.com/8-key-tips-for-building-successful-website/>
Daily Blog Tips
<http://www.dailyblogtips.com/>
=== Web - 7 new results for [paid ads] ===
IgnitionOne Introduces Integrated Earned and Paid Facebook Ads ...
IgnitionOne is launching a ground-breaking innovation to its Digital
Marketing Suite that will allow marketers to optimize their earned and paid
Faceb.
<http://www.businesswire.com/news/home/20120606005040/en/IgnitionOne-Introduces-Integrated-Earned-Paid-Facebook-Ads>
Beauty Flawed: Now offering Free Blog Button Swaps and Paid Ads ...
The quick version is it's an app that manages ads for you and lets
interested parties buy them on the spot right from you. They offer a secure
payment processing ...
<http://beauty-flawed.blogspot.com/2012/06/now-offering-free-blog-button-swaps-and.html>
Is Danny Sullivan Right to Go After Google Paid Ads? - Google+
Is Danny Sullivan Right to Go After Google Paid Ads? +Danny Sullivan of +
Search Engine Land is on the warpath against some newer types of Google
paid …
<https://plus.google.com/107022061436866576067/posts/XiFoHByatnh>
EGY-JOOMLA: AdsManager 2.5 - Paid Modification
work with A1-aggregator , Robokassa (Included); use of a special design for
paid ads; the ability to display paid advertisements above the other; the
ability to ...
<http://egyjoomla.blogspot.com/2012/06/adsmanager-25-paid-modification.html>
paid ads - Keyword History
Domains by Keyword: paid ads. position, domain, title / url ...
<http://google-pagerank.net/k/paid-ads>
Splitting the paid adwords on top and bottom - AdWords Community
Hi All, What are your thoughts on the way Google splits paid ads, some on
the top then organics in the middle and paid ads on the bottom of page? Why
don't ...
<https://www.en.adwords-community.com/t5/Improve-results-optimize-ROI-CTR/Splitting-the-paid-adwords-on-top-and-bottom/td-p/29560>
Our-Paid-Ads
Website Designed at Homestead™ an Intuit Company Make a Website and List
Your Business. Our Paid Ads. Please help us generate income from these ads,
...
<http://www.strokeandheartfoundation.com/Our-Paid-Ads.html>
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